Clean, Sophisticated, and Edgy by Design.

Recent Projects

Kae Paché

Visual identity, website design, brand consulting

BLAK SALT Studio

Visual identity, brand architecture, brand strategy

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Multi-Disciplinary.

Multi-Passionate.

Multi-Disciplinary. Multi-Passionate.

I’m a creative director, artist, and designer specializing in thoughtful brand identity, cutting-edge editorial design, and simple yet elegant digital experiences. Known for a holistic approach that fuses strategy with storytelling, I’ve helped shape the visual language for a diverse range of clients in corporate and independent fashion, lifestyle, and culture.

My portfolio is defined by landmark projects such as the complete brand emergence of Kae Paché, done as Creative Director of BLAK SALT Studio, and the editorial design system for 43 Magazine, an influential skateboard photography publication in New York City.

Today, I continue to forge meaningful connections between brands and audiences through BLAK SALT Studio, which provides creative and marketing services for the “New Paradigm,” where I lead a team dedicated to creating meaningful work with the collective elevation of its audience and the mutual prosperity of its collaborators in mind.

  • Alex is a true artist and visionary, standing out from the many creatives I have worked with in 25 years as a brand marketer. He has a rare ability to elevate even the most basic design work, using his signature flair, precision, and caring. Nothing is superficial with Alex.

    —Kimberley Tait, founder of Dogstar Press and West End Words

  • An incredible eye and a way of looking at the world through a systematic, expansive and creative design lens. Alex brings an orderly approach while constantly pushing the limits of where a a creative idea and design can take us.

    —Maria Piessis, founder of Lost Sundays Creative Studio

  • Alex is a highly conscientious, detail-oriented, incredibly hard working designer who always gives 110%. He's both very creative and technically minded, a sought-after combination.

    —Leah Phillips, The Wall Street Journal Magazine