My career began in corporate publishing, designing layouts at a New York City fashion magazine in 2011. That first role taught me how to make things look timeless; through sophistication, detail, and precision. I took what I learned in the office to elevate projects with independent artists I admired, with Allen Ying’s 43 Magazine and Maggie Shannon’s Swamp Yankee.

From there, I moved into editorial art direction, leading the design direction of Brooklyn Magazine and The L Magazine at Northside Media for two years. Leading a small and passionate creative team, I learned to balance my creative vision with the editorial constraints of time, budget, and shareholder.

Between 2016 and 2018, honing in on graphic design for fashion, I held roles across corporate retail and lifestyle brands. At GAP, I designed national in-store and direct-mail collateral for promotional campaigns across international store locations. At J.Crew, I directed digital art direction for email marketing programs and designed editorial layouts for men's suiting collections. And at ANN INC., I assisted in creating the first set of brand guidelines for the company’s casual women’s lifestyle brand, Lou & Grey.

After working at ANN INC., I collaborated with as many creative studios that I could for a chance at working more closely with teammates and clients. With OURUSE, I helped design websites and expand on visual identity systems for independent makers in international culture markets; at Lost Sundays, I enjoyed the opportunity to participate in concept-to-production brand identity work for an independent art collective and a New England brewery.

Then, in 2020, my priorities shifted. I became a father and my values shifted away from my career and toward seeking a slower life with my small family, away from New York City. In the search for a new home, I reassessed my tastes, my voice, my mission, and my work style thus far. It was painful, but transformative, and I re-approached my design practice with a new mission : to steward purpose-driven brands and their audiences into a life of prosperity and respect for their own quality of life. I brought the same rigor I developed working on national campaigns, but instead on terms that honored my life principles and my craft. This took on the form of my creative studio, BLAK SALT.

Leading BLAK SALT for four years, I did the deepest work of my career with a number of soulful clients, managing the studio’s outreach and marketing, and holding workshops with other like-minded creative entrepreneurs with the help of my partner and beloved, Athena. The studio went on hiatus in the fall of 2026.

Currently, I'm refining my creative practice as well as synthesizing all I’d learned as a studio head. One of the insights I hold dear is that, while clients have distinctly different needs that can be satisfied by looking within the founder, the work must remain the same; intense meditation, honest execution, and real outcomes that outlast quarterly reviews. After all, I’m building a legacy of my own, and I pursue others who think the same way about their creative endeavors.