Northside Music Festival
Identity, Collateral, Packaging, Website,
Social Media
Northside Music Festival was a multi-day gathering to Brooklyn for live music, entertainment, and technology conferences. Over the years, the festival grew to include a food festival, called Taste Talks. As Art Director of Northside Media Group, the company who produced the festival, I led a small team to design the identity and beyond for the 2015 edition of the festival.
Collaborators
Sarah Lutkenhaus
The NORTHSIDE logotype was already established, so the festival’s assets had to be designed around it. Because the festival involved three verticals (music, film, and innovation), designated by different days in which they took place, I created a contemporary color coding system to suit it.
Tote bag, posters, badges (front and back).
The website was built on Squarespace and an app was developed to display festival schedules, performances, and more.
Taste Talks was a food festival that took place shortly after the music festival, with celebrity chefs traveling to Brooklyn from all over the world to conduct workshops and symposia.
