43 Magazine
Guidelines, Layout, Exhibition
43 was an independent, non-profit, skateboard magazine dedicated to quality, photography, and art in New York City. I helped redesign the grid and typography, as well as design the third issue of the publication, which was active for three years.
Collaborators
Allen Ying
Cole Giordano
Cooper Winterson
From founder Allen Ying:
“43 is a forgotten name for the trick more commonly known as a frontside no-comply. This magazine is a 43 on the skateboard world, putting one foot down, turning it around, while continually moving forward. We’re presenting the essence of skateboarding by not complying with conventional guidelines and formulae.”
“The magazine was a square the size of a vinyl record cover. Vinyl is a traditional medium with a full and rich sound. This appreciation has seen a revival against the overuse of lower quality, digital mp3 audio.”
Together with Allen, I formatted the magazine’s grid to showcase each photograph at full scale without compromising the quality of the picture itself.
In addition, I redrew the magazine’s typeface by scanning and tracing letters from a typewriter. Because the printing technique was less mechanical than typical runs, this meant each issue would appear different in terms of typogrpahy, a gesture of the human hand in the process.
“Printed by Villanti in Vermont, USA. Offset, sheetfed, and stochastic printing using New Leaf Imagination, a 100% post-consumer waste uncoated paper with superior biolocity (vegetable based inks, soy-free, petroleum-free) techniques.”
