nita
Collateral, Packaging, Website,
Social Media
Founded in 2018 by Nicolo Taliani and based in Milan, Italy, nita was a collection of jewelry and home designs that blurred industrial and fine art. Together with Natalie Marie Gehrels and her team at OURUSE, I improved the brand identity packaging system, internal documents, and digital applications based on the established framework of the company.
Collaborators
Natalie Marie Gehrels
As a way to directly connect the identity to the materials, we took a simple approach of applying the modular grid to materials such as business cards and brochures.
Photography by
Natalie Marie Gehrels.
The website and social media campaigns maintained their alignments to the grid of each piece of collateral when responding to different device sizes.
Visit nita’s Instagram.