BLAK SALT Studio
Identity, Guidelines, Architecture,
Naming, Strategy, Campaign
BLAK SALT is an independent creative studio designing holistic experiences and energetically aligned marketing strategies for New Paradigm consciouspreneurs.
Collaborators
Athena Manolopoulos
BLAK SALT was created to exemplify four brand values:
Authenticity. We honor the unique energetic design and divine purpose of our clients.
Integrity. We hold our work and the work of our clients to a high standard that put people and ethics first.
Holisticism. We design brand identities that are unique to the spirit of the founder and provide a consistent and elevated audience experience.
Sustainability. We support business practices that reflect healthy and natural cycles of creation and rest, and refuse to encourage unnatural and unrealistic start-up practices.
The studio works with entrepreneurs who are aware of the impact of their work, termed “consciouspreneurs.”
Remain true to the expression of one’s authentic nature.
Pursue a vision that is greater than self-interest. (Divine Assignment)
Uphold the highest standard of integrity for one’s work.
Honor the law of reciprocity in all ways.
Prioritize beauty and artistry as languages of divinity and legacy.
The logotype was handcrafted and adapted from antique New York City street signs, an homage to the studio’s primary source of inspiration.
Two typefaces drive the studio’s messaging, which are meant to be in the background: Basier Circle and Calendas, both by Atipo Foundry.
Working alongside Athena as the Energetic Marketing Director, we take clients through a journey of discovering their inner brilliance and using our findings to handcraft not only their brand identity, but also their marketing strategy.
The BLAK SALT Studio marketing packet is more of a Brand Ethos that outlines who the team is, what the shared values are, and who we aspire to embolden.
On Substack, the studio talks about holistic branding, energetic marketing, consciouspreneurship, and case studies.
Follow the studio on Instagram.
“Alex and Athena created the website of my dreams.
I had agonized for years on how I wanted it to look and decided to hire them because of their exquisite eye for aesthetic.
With only small direction they got the essence of what I wanted and made something that felt like a fractal of myself and my offerings. It’s almost creepy, as though they looked inside my brain!
It feels good to support real humans and an organic creative process. I highly recommend their work.”
– Amanda MacGillivray, The Birth of You